Israel Mirsky is a technologist and entrepreneur with a passion for protecting the role of journalism in free society. He also serves as Global Managing Director of Performance and Social Solutions at Annalect Group, a leading data focused advertising firm on Madison Avenue. Israel is using his technical and strategic expertise to help journalism evolve and meet today's evolving challenges, through founding Uncoverage, a platform for the public to help journalists make news.

Uncoverage is designed for the public to help journalists make serious news happen. Users can support journalists or topics on an ongoing basis, making news happen on the topics they care about. Journalists can use our rich profiles and offsite fundraising technologies as persuasive byline links, enabling journalists to collect subscribing supporters for their work wherever their journalism travels across the Web.